• Leveraged with AmeriMail’s data hygiene and mgmt skills
• Direct mail can compliment text messaging with push pieces
• Synergy among all mediums – radio, television, billboard
• Leading edge technology - GOTV, fundraising and Voter Contact
• Fraud alerts, marketing feedback, client feedback/survey via text capabilities

• No setup fees
• Monthly fee applies (small, medium or large outbound/inbound users)
• Other Options: auto-responder, push, data collection, text 2 vote, text 2 win; can be fully customable for each client!

My Dashboard can be customized for client use COOL INFO
ABOUT TEXT PROGRAMS and delivery of messages!

• By The Numbers: According to the latest studies, 53% of all mobile users text message, the average age is 38,
the heaviest users are 18-24, and these numbers are growing fast.
• Who knew 160 characters could be more effective than e-mail: SMS is limited to 160 characters,
actually about 145 after the header and footer. E-mail has no character limit, however it does have extreme accessibility limits.

The U.S. has about 253 million active cell phones in the U.S., so it’s really no surprise that text messages are opened sooner, at a higher rate, and links are more likely to be clicked.

• What does SMS stand for? For those new to mobile, SMS is stands for “Short Messaging Service,” which
is the technical term for “text messaging.”
• Huge markettext messaging: SMS is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phones.
• Opt-out: The mobile marketing association requires that every outbound message has proper opt-out information (i.e. Text EXIT to Stop).
• The Goal: The long-term SMS goal is to capture and build a database of cell phone numbers, as many as you can,
in an effort to send and schedule future outbound messages, instantly alerting, announcing, launching and linking to real-time content

CLIENT: CALL US TODAY!
DATE: OCTOBER 2010
CONSULTANTS: Alan Lange/Mark McCreery